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Hey Martin, did you read ALL the posts????...I wasn't the only one with a big "?" about his prices!
I guess if a bunch of people have the wrong facts then it's not incorrect?
He hand-builds his cases to order; you're paying for the craftsman's skills. He needs to set a price that will keep his business healthy and is not competing with the cheap, mass produced manufacturers that are out there.
I'm similar in a way; I do high-end IT consulting for a living. People can go out and hire GeekSquad for a lot less than my company charges, but I bring more skills and tools to the table. I provide better service. I haven't used Ron's product because I haven't FINISHED anything in far too long, but it would be extremely appealing to me to be able to call him up, give dimensions and wood preference, and not have to worry about anything else.
Not everyone can afford a Mercedes, but that doesn't mean that they're over-priced.